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Ad Testing

The key to successful advertising is the right message, at the right time, in the right medium, via the right creative execution.

But how do you know when you have it right?

Erickson Research offers extensive experience in evaluating marketing communications.  We work closely with you and your agencies, to measure and understand the market’s response to your messages.

Our strategy-driven approach can help you answer these crucial questions:

  • Is your ad communicating key attributes and message points?
  • Is your message aligned with the market’s perception of your brand?
  • How effective is the medium you’re using?
  • Is your message compelling enough to drive consumers to your product/service?

By measuring ad performance relative to your objectives, we’re able to develop diagnostics that help refine the delivery of your message.

Please review some of our case studies.

For research you can actually use, your partner is Erickson Research.  Contact us today.