We identify new market and product opportunities to help companies grow.
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Random Sampling: Our Weekly Roundup of Ideas to Grow By

SurroundedWe’re always following companies and looking for interesting approaches to market growth and building brands.  Every Friday we pick our recent favorites to share with you.

Take a look…and be inspired…

Learn about 6 scientifically proven ways to create a viral product that are more targeted and much cheaper than advertising:
Secrets of What Makes a Product Go Viral

Speaking of creating viral products…take a look at these new social media platforms that allow your brand to get more interactive with consumers:
5 New Platforms for Social-Savvy Brands

Attention all retailers…check out this clever new app that improves the in-store experience and makes consumers’ lives easier:
Grocery Shopping Assistant to Track and Restock Your Fridge (New App)

Last year’s in-store boutique concept didn’t take off.  But that doesn’t stop Target from continuing to explore new ways to stay relevant and in touch with consumer needs:
Target’s Latest Design Partnership Benefits Charity

A good example of how creative collaborations and co-branding can create growth opportunities:
Etsy Goes Upscale With Nordstrom Collaboration

About the Author

At Erickson Research, a Chicago market research consulting firm, I specialize in probing the minds of consumers and professionals -- revealing what truly matters to them...and why. Find me on LinkedIn.

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