We’re always following companies and looking for interesting approaches to market growth and building brands.  Every Friday we pick our recent favorites to share with you.

Take a look…and be inspired…

Learn about 6 scientifically proven ways to create a viral product that are more targeted and much cheaper than advertising:
Secrets of What Makes a Product Go Viral

Speaking of creating viral products…take a look at these new social media platforms that allow your brand to get more interactive with consumers:
5 New Platforms for Social-Savvy Brands

Attention all retailers…check out this clever new app that improves the in-store experience and makes consumers’ lives easier:
Grocery Shopping Assistant to Track and Restock Your Fridge (New App)

Last year’s in-store boutique concept didn’t take off.  But that doesn’t stop Target from continuing to explore new ways to stay relevant and in touch with consumer needs:
Target’s Latest Design Partnership Benefits Charity

A good example of how creative collaborations and co-branding can create growth opportunities:
Etsy Goes Upscale With Nordstrom Collaboration