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Random Sampling: Our Weekly Roundup of Ideas to Grow By

SurroundedWe’re always following companies and looking for interesting approaches to market growth and building brands. Every Friday we pick our recent favorites to share with you.

Why social media can provide an intimate view of how your customers shop and interact with brands.  The stories they tell often reveal the emotions surrounding a product or purchase.  This is high value information to help you better engage them:  Paying Attention To The Clues Your Customers Leave

Finding more ways to make consumers’ lives easier…it’s a sensible growth strategy. Particularly if, like this company, you already have a popular product or service you can build upon. With proper execution, consumers get hooked and wonder how they ever survived without you:  HealthyOut Is Like A Personal Nutritionist For Healthy Food Deliveries

McDonald’s new growth plan…courting the millennial generation and offering healthier choices.  Can they pull it off?  We’re looking forward to finding out: McDonalds considers all-day breakfast, delivery

Even historic sites need to grow their customer base. The challenge? Being ‘relevant’ in the modern world.  Stonehenge managers seek to boost visitation by creating a true experience.  We wonder who’s up to the task?  Must Love Rocks: Stonehenge Is Seeking a ‘General Manager’

About the Author

At Erickson Research, a Chicago market research consulting firm, I specialize in probing the minds of consumers and professionals -- revealing what truly matters to them...and why. Find me on LinkedIn.

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