We identify new market and product opportunities to help companies grow.
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Random Sampling: Our Weekly Roundup of Ideas to Grow By

SurroundedWe’re always following companies and looking for interesting approaches to market growth and building brands. Every Friday we pick our recent favorites to share with you.

Will Joe Fresh’s ‘store-within-a-store’ concept be JC Penney’s savior…and perhaps, a smart model for the future of retail?  We’re excited to see what happens: Can Joe Fresh Save JC Penney and Retail? 

A great example of how to engage your target consumer.  Get them involved:  Urban Outfitters, Converse Launch Vine Promotion

Why ‘just asking them’ won’t do and observing your shoppers is key: Give Shoppers What They Don’t Know They Want 

Growth opportunity research in action: Treasury Ripe For Slim Pickings in US Wine Market


About the Author

At Erickson Research, a Chicago market research consulting firm, I specialize in probing the minds of consumers and professionals -- revealing what truly matters to them...and why. Find me on LinkedIn.

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