Will Joe Fresh’s ‘store-within-a-store’ concept be JC Penney’s savior…and perhaps, a smart model for the future of retail? We’re excited to see what happens: Can Joe Fresh Save JC Penney and Retail?
A great example of how to engage your target consumer. Get them involved: Urban Outfitters, Converse Launch Vine Promotion
Why ‘just asking them’ won’t do and observing your shoppers is key: Give Shoppers What They Don’t Know They Want
Growth opportunity research in action: Treasury Ripe For Slim Pickings in US Wine Market