We’re always following companies and looking for interesting approaches to market growth and building brands. Every Friday we pick our recent favorites to share with you.

Will Joe Fresh’s ‘store-within-a-store’ concept be JC Penney’s savior…and perhaps, a smart model for the future of retail?  We’re excited to see what happens: Can Joe Fresh Save JC Penney and Retail? 

A great example of how to engage your target consumer.  Get them involved:  Urban Outfitters, Converse Launch Vine Promotion

Why ‘just asking them’ won’t do and observing your shoppers is key: Give Shoppers What They Don’t Know They Want 

Growth opportunity research in action: Treasury Ripe For Slim Pickings in US Wine Market