This organization needed to understand sweet potato consumption habits, beliefs about sweet potatoes, and barriers to increased purchase among consumers.
We designed and executed a research study among adults in the Southeast U.S. to explore purchase frequency, preparation methods, and (mis)beliefs about the food.
Our research provided them with a clear picture of how and how often sweet potatoes are eaten, as well as common beliefs about sweet potatoes. The information provided critical guidance to the their communication strategy.
- Client: Sweet Potato Commission
- Date: 2012
- Categories: Food and Beverage