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Sweet Potato Commission

Market Perception Research

Project Description

This organization needed to understand sweet potato consumption habits, beliefs about sweet potatoes, and barriers to increased purchase among consumers.

We designed and executed a research study among adults in the Southeast U.S. to explore purchase frequency, preparation methods, and (mis)beliefs about the food.

Our research provided them with a clear picture of how and how often sweet potatoes are eaten, as well as common beliefs about sweet potatoes.  The information provided critical guidance to the their communication strategy.