We identify new market and product opportunities to help companies grow.
Call us: 312.276.5140 Email: info@ericksonresearch.com

Software Company

Market Needs Research

Project Description

This company needed to collect feedback from customers about use of their software, needs for data analysis and mining tools, and software buying processes.

We conducted a global online quantitative survey to measure satisfaction and needs, and to determine software buying processes. The quantitative survey was followed by telephone-based one-on-one qualitative interviews with software users in the United States, Canada, United Kingdom, and France.

The follow-up qualitative interviews helped us to better contextualize the quantitative results.