To continue to offer quality products through a major warehouse club retailer, this snack company wished to implement and develop a regional strategy with a deep understanding of the warehouse club shopper.
Our Shopper Insights team conducted shop-alongs with warehouse club shoppers across five markets and captured valuable insights from key segments including households with kids, Boomers, and Hispanics.
The results enabled the client to effectively customize their product mix for warehouse club shoppers at the regional level.
- Client: Snack Foods Company
- Date: 2010
- Categories: Food and Beverage, Shopper Insights