We worked with a leading business SaaS provider to help them understand how to best bundle and price product features.
We interviewed business and IT decision-makers to evaluate how they traded-off subscription costs and available features. Discrete choice modeling allowed us to optimize a cost and feature set combination and to understand the extent to which new subscription levels under consideration would cannibalize sales of existing packages.
The work gave clear direction for a pricing plan that would maximize appeal to key target market segments and provided sound estimates of the revenue impact likely to result from the introduction of additional subscription packages.
- Client: SaaS provider
- Date: 2013
- Categories: B2B, Technology