We identify new market and product opportunities to help companies grow.
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SaaS Provider

Pricing Research

Project Description

We worked with a leading business SaaS provider to help them understand how to best bundle and price product features.

We interviewed business and IT decision-makers to evaluate how they traded-off subscription costs and available features.  Discrete choice modeling allowed us to optimize a cost and feature set combination and to understand the extent to which new subscription levels under consideration would cannibalize sales of existing packages.

The work gave clear direction for a pricing plan that would maximize appeal to key target market segments and provided sound estimates of the revenue impact likely to result from the introduction of additional subscription packages.