This company wanted to understand PC/laptop shoppers’ path to purchase in order to optimize brand communications.
Our Shopper Insights team executed a global in-store research program in the US, India, and Spain. This involved a market-specific, multi-phase, consumer & shopper insights program conducted via intercepts, online, eye-tracking, and face-to-face interviews. This approach captured the overall shopping process including the role of in-store merchandising and interaction with products at the point of purchase.
This program delivered insights that shaped key informational POS executions to be universal and specific to marketplace targets, motivate purchase and build brand position.
- Client: Integrated Circuit Manufacturer
- Date: 2010
- Categories: Shopper Insights, Technology