A global provider of business news and data wished to understand the needs and preferences of commodities traders.
We executed a quantitative research study to explore traders’ use and perceptions of market news and data platforms. The work was done among traders in four key sectors located in 84 countries around the world.
In addition to providing important data on our client’s market share, the work also delivered a deep understanding of competitive positioning vis-a-vis key competitors. Our work gave the client key insights on how to best position their offering to win business over top competitors and helped them identify important product features for future upgrades.
- Client: Business Information Provider
- Date: 2012
- Categories: B2B, Technology