Our client needed to understand food manufacturers’ needs with respect to additives to manipulate product texture.
We executed a research study among food scientists to understand what their food texture challenges were and how they were overcoming them.
Our research provided the manufacturer with a clear picture of key unmet needs, as well as the market’s perception of their brand’s ability to address them.
The information supported both product development efforts and messaging.
- Client: Food Additives Manufacturer
- Date: 2010
- Categories: B2B, Food and Beverage