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Food Additives Manufacturer

Market Needs Research

Project Description

Our client needed to understand food manufacturers’ needs with respect to additives to manipulate product texture.

We executed a research study among food scientists to understand what their food texture challenges were and how they were overcoming them.

Our research provided the manufacturer with a clear picture of key unmet needs, as well as the market’s perception of their brand’s ability to address them.

The information supported both product development efforts and messaging.