Our client wanted to test market reactions to several possible new product concepts.
We designed and executed an online survey to measure consumer reaction to the product ideas and to develop estimates of market size and price elasticity.
Our work identified potential markets for each of the products, as well as the key features and benefits that drove interest. Our research also provided important feedback on potential market size and price sensitivity.
- Client: Global Consumer Electronics Manufacturer
- Date: 2010
- Categories: Technology