This company introduced a new merchandising unit to display their products more clearly and efficiently among Walmart stores’ everyday candy selection.
Our Shopper Insights team was asked to investigate how this display affected awareness, engagement and shopping behavior within the everyday candy category.
This research revealed that the display not only positively impacted the client’s brand but also enhanced the overall shopping experience in the category.
- Client: Candy Manufacturer
- Date: 2011
- Categories: Food and Beverage, Shopper Insights