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Chocolate Manufacturer

Market Opportunity Identification

Project Description

This manufacturer needed to understand why one of its brands was underperforming in Canada.

We developed a brand study that measured awareness, usage, and perceptions of the brand among Canadian women, as well as explored the key drivers of chocolate consumption.

The results showed a mismatch between the market’s consumption drivers and our client’s positioning. Our work provided clear, actionable direction for re-positioning the brand.