This manufacturer needed to understand why one of its brands was underperforming in Canada.
We developed a brand study that measured awareness, usage, and perceptions of the brand among Canadian women, as well as explored the key drivers of chocolate consumption.
The results showed a mismatch between the market’s consumption drivers and our client’s positioning. Our work provided clear, actionable direction for re-positioning the brand.
- Client: Chocolate Manufacturer
- Date: 2009
- Categories: Food and Beverage