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Beverage Company

Package Design Research

Project Description

This company was considering a material change in their packaging that heavily impacted operations in product material and shape for a key value-priced beverage.

Our Shopper Insights experts conducted a multi-phase research program that included c-store refrigerator shopping simulation, product testing, and one-on one- interviews.

The results helped establish a package design that garnered an impressive boost in awareness in the retail environment. This design was tested in select markets for operations control and consumer feedback and ultimately, was fully launched for key value brands.