This growing company wished to gain a better understanding of their core target — pregnant women and women with young children. This included assessing preference and purchase/usage behavior associated with baby products.
We designed and executed an in-depth online study which determined the importance of baby product attributes and key brand perceptions. This research also explored shopper behavior within the category.
Our findings provided valuable guidance for brand positioning and messaging. This work also revealed new marketplace opportunities for the brand.
- Client: Baby Products Manufacturer
- Date: 2013
- Categories: Shopper Insights