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Market Segmentation

Identifying your best customers is the key to your success in the market. A market segmentation research study from Erickson Research is the best way to do that.

Market segments must be actionable and meaningful.

At Erickson Research, we believe that the basis for market segmentation has to be found in the business issue at hand and market segments cannot exist independently of the context of their use.

Depending on your specific business issue, the market segments we develop could be based on:

  • Demographics
  • Needs
  • Behaviors
  • Attitudes
  • A combination of any of these items

Every market segmentation analysis from Erickson Research has one thing in common – it helps you achieve your business objectives.

Please review some of our market segmentation case studies.

For research you can actually use, your partner is Erickson Research.

Contact us today.