We identify new market and product opportunities to help companies grow.
Call us: 312.276.5140 Email: info@ericksonresearch.com

Be in the Right Place

A lot of business success can be attributed to this. Some people might call that luck. We call it the result of knowing the market so well that you know what people will do and where they’ll do it – even before they know themselves. This valuable insight allows you to offer what they need at the time and place it’s required.

Sure, some people will go to great lengths (even absurdly out of their way) to seek out a product. But for most, your product needs to be in their path or you won’t be considered.

Whether this means a new distribution channel, a new consumption behavior, or a new geography, we can find the solution that gets you there.

Our keen understanding of buyer motivations and ability to formulate in-depth behavioral profiles is key. We can help predict the path to purchase and the type of buyer interactions you’ll need to close the sale–giving you the market insight needed to decide where and how to deliver your products, whether in brick-and-mortar locations or virtually.

The world is a big place and it’s full of opportunities. One of the first things many companies think about when they want to expand is going global. But, will you be as big a hit in Buenos Aires as you are in Boston?

Moving into new geographic markets can be tricky. Different cultures, values, priorities. These things can be a minefield for any company. Or even a full on disaster if you’re unprepared.

Our understanding of diverse, multi-cultural markets and partnerships with local experts worldwide allows us to confidently guide you through the deluge of possibilities.

The results we deliver show you exactly where you need to be to grow.

Get in touch with one of our engagement leaders to explore how we can find the best place for you to be to win in the marketplace, or download the full brochure.