Growth is the holy grail of every business. And the quest for growth is a never ending uphill sprint of selling more products to more people for more money. Your success depends on figuring out how to do that – over and over again.
Growth means finding lucrative opportunities. Not just the low hanging fruit, but the big ideas that will take your business to the next level.
Discovering and seizing those opportunities is risky and difficult. But getting it right is what makes a company. And that means gaining a deep understanding of what makes the market tick and converting that knowledge into your advantage.
While just about everyone knows businesses need to uncover new opportunities, few people know where to look for the best ones. Maybe the answer lies in finding new people to sell to. Maybe it’s offering a new product. Perhaps it’s exploring a new channel. Or possibly all three.
In other words, where do you look for the right opportunity and how will you know when you’ve found it?
That’s where we come in
At Erickson Research, we find market opportunities that can work for your business.
Our team of experts has spent decades understanding what makes people do what they do and then connecting that to the value proposition our clients can offer to the market.
Discovering great opportunities means answering three critical questions:
- Who are the people who most need or want what you can produce?
- What product features, functions, and benefits do they require?
- Where are the most effective channels to reach them at the time and place they’re ready to buy?