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Social Media For Restaurants — Why It Matters

food pic collageAccording to the most recent Erickson Research Food and Beverage Trends Report, 37% of U.S. consumers use social media for restaurant ideas and cooking inspiration.

Among them…

  • Facebook and Pinterest were used most over the past 3 months (58% and 41%, respectively)
  • 29% said they’ve used social media to share restaurants they’ve tried
  • 34% said they’ve used social media to find new restaurants to try

These figures confirm what food marketers have long suspected – social media matters when it comes to food. 
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Content Marketing Ideas: A new source for compelling B2B content

outsidetheboxIt’s hard to talk about B2B marketing these days without talking about content marketing. Ideas and information communicated to prospects via blogs, white papers, videos, and more play a vital role in filling the B2B pipeline.  In fact, according to the Content Marketing Institute, 91% of B2B marketers employ content marketing.

CMI’s B2B Content Marketing 2013 Benchmark survey found that the top concern among marketers was creating enough content.  In a world where it is increasingly necessary to produce more, the question of where content marketing ideas will come from is an important one.
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