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3-2-1 liftoff

Welcome to the inaugural post to the Random Sampling Blog v2.0.

A quick look at the archive will show that this had been a fairly active blog through 2007 and part of 2008, and then, well…nothing.

In some ways I’m aiming to pick up where I left off in 2008.  In some ways I can’t simply resume – the world has changed too much since that last post in May of 2008.  The economy has certainly changed, business has changed, the practice of market research has changed, and Erickson Research has changed.

Back in v1.0, I focused mainly on the practice of research.  Many of the posts were intended to be mini-tutorials on how to do better research.  Here in v2.0, I plan to continue some of that, but I feel that I need to talk about much bigger issues, like the role of research in business and the huge paradigm shift that needs to happen in how research is done.

As they say, the journey of 1,000 miles starts with a single step.  This post is really more about taking that first step to revive the Random Sampling Blog than it is writing for an audience.  Perhaps those of you who do find your way here can become regular visitors who hold my feet to the fire about delivering valuable content and making meaningful contributions to the future of the industry.  In return, you’ll get some good ideas that help you navigate what I think are the biggest changes in how research gets done since Gallup made survey research the norm some 60-70 years ago.

About the Author

Ed Erickson is the President of Erickson Research, a Chicago market research consulting firm. You can find Ed on LinkedIn and .

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